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Committment to the American market
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Understanding of American business practices
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Experienced and motivated location workers,
preferably Americans
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Supervision system of American management (in the
form of frequent visits, lawyers, auditors)
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Original product
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Clear and defined marketing strategy
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Communicate the originality of the product to the
US market, including its Swiss origin
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Willingness to invest in the market and tolerance
to risk
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Adherence to business laws and practices
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Patience
